We all are aware of the fact that Google is the leading search engine. However, we cannot deny that organic traffic to your website comprises of all the search engines which includes Yahoo and Bing. Microsoft Bing was an improvement over their MSN/Live search. Bing is criticized for it’s lack of number of search results but on the other hand, the fact is that Bing indexes only quality websites and pages. It may take 4-7 days for Google to index a new page while it may take 3-4 weeks for Bing to index a single page of your website. Here are few useful tips for better indexing of your website and pages in Bing Search Engine.
- The first and most important step is to Sign Up for Bing’s Webmaster Toolbox which is just similar to Google Webmaster. You will need Windows Live/MSN/Hotmail ID for this. Add your website and verify the ownership. Submit the sitemap and play a bit with the crawling settings.
- An important part of indexing in Bing’s search engine is the quality of the page. The code you have used in your page should be free from errors. Higher the quality of the code of your page, better will be the rate of indexing.
- Don’t forget to add “Title” and “Description” META tags in your code.
- Make your website updated. Website with good activity is indexed at a faster rate.
- Google keeps the broken pages for sometime while Bing deletes the broken or HTTP 404 pages within weeks from their search index.
- Google’s SERP is based on various factors like quality backlinking, proper anchor tags, page quality etc., while Bing considers the quality of website and the importance of the content provided in your website for the world as an important factor for SERP.
- Bing doesn’t index duplicate pages and that’s the main reason why they have less indexed pages in their search archive. If their spider will find a similar content on your website, they will not index it.
These tips are really effective if properly followed. Obviously Google is everyone’s first choice for organic traffic but one should not underestimate the power of other popular search engines.