6 Things Every Blog Article Should Include

How to Create a Blog Post?

It doesn’t matter if you blog as a hobby or as a business, one thing is the same – each blog article should contain key elements. These elements will keep your reader engaged with your article, encourage page views, make search engines love you and get you into a routine that will make creating an awesome article effortless.

Below is a punch list of what I think are the key elements you need when you create a blog post.

 

Topic & Purpose / Goal

Whatever you call it — what is the point of the article? Are you teaching your readers about something such as a craft, DIY or recipe? Are you telling a story about something funny that happened to you today? Are you sharing photos from your latest vacation to Hawaii? Whatever your topic is your message needs cover your goal/purpose. Don’t have a purpose? Don’t sweat it — sometimes there just isn’t one.

Title and Permalink

There are some AWESOME blog articles out there that get missed because the author didn’t create a compelling title. A compelling title {to me} is to create a sense of urgency of why they need to read an article “7 reasons why you won’t save money this year,” “10 things you have to do to make 6 figures this year,” etc.

  1. The first thing I do when creating a blog post is I do my keyword research. I want my permalink {what the search engine reads} to be the best it can be.
  2. I type my keyword phrase into my title area then I save my article as SAVE DRAFT so it saves my keywords as my permalink
  3. Then I add a catchy title that will attract my readers when they find it in the search engines. When I publish my article, the title and the permalink will be two different things. Yes, there are plugins out there for this, but I hate unnecessary plugins.

TIP: When I use my keyword phrase I ensure that the phrase is short and within the limits of what a search engine will read. Yahoo has the shortest permalink/URL so your entire permalink should be within the character limits below {and this includes your domain name in that calculation too!}

Content is King

Write an article too short and the search engines ignore you – write it too long and bore your readers to go to another blog. What is needed? That is balance! Your content should be AT LEAST 300 words to appease the search engines and depending on the type of article, I try to keep under ~600 words.

Within these words you need to have your purpose {remember from above} communicated to your reader and format it in a way that the reader will enjoy. Below are a few ways to assist your readers to comprehend your story better

  • Do not create long, long, long paragraphs of text. Find natural breaks and use that ENTER button to create multiple paragraphs.
  • Use bullets and lists when possible – they are much easier to read and retain
  • Use your block quote feature to make your content stand out from the rest (not exactly the intent of block quote but it works)content is king

Links

Links to other sites and your other articles on your site help in several ways:

  • Increases reader enjoyment by discovering similar content that they might enjoy
  • Internal linking is good for SEO
  • External linking to relevant articles are great for SEO {link to the article and not the website for optimum SEO because the title should match the content}
  • Open external links in a new window (we don’t want our reader to disappear from our site just yet)

TIP: Be sure to use “anchored text” when creating your on and off-site links to help with SEO. Example would be “Click here” to read other apple pie recipes vs Click here to read other “apple pie recipes.” You want your anchored text to be your primary or secondary keywords.

Photos and Graphics

Let’s face it — we love beautiful photos and great graphics. And, when you add them to your blog post your readers will enjoy your article more than just a bunch of text. A few tips on how to use photos and graphics in your post:

  • Bone up on images and how they impact your SE
  • Break up text every few paragraphs with a graphic or photo
  • Make the best photo your featured image so it is seen by your readers in snippet views (depending on your theme and how your archives, etc. are set up)
  • Brand your photos with your website name, so when people see them on the Internet, they will see your website name
  • Your images should span across the entire width of your content area
  • Go to SETTINGS -> IMAGES to adjust the sizes of the images before they are inserted into your article and you don’t have to spend time resizing them

Bonus Content Items

  • Video! Ideally, I would love if I could include a video in every blog article I post. For my deal blog it isn’t needed or practical, but with my husband’s new blog it is one of our goals.
  • Use a related posts or create a Linky manually to include at the bottom of your article (I do manual Linky for some of my article as the nRelated plugin does not play well with the other plugins on my site so I create the content I want to appear at the bottom of each).
  • Money, money, money. If you are blogging for business be sure to add an affiliate link to your content.
  • Call to action. I include my call to action in my “before content hook” by asking people to subscribe to my feed and at the bottom of my article to ask people to interact with me.

Once you get in the habit of including the key elements above, punching out quality blog articles will become easier and routine after a while.

Did I miss an element you feel is important? Comment below and let’s discuss it!

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