The main thing that determines the kind of Serpbook results you get is the strategy that you use. The concept of SEO strategy refers to the specific activities and approaches that you use to address various aspects of your site and online exposure. There are as many SEO strategies as there are online marketers. Whereas some strategies have been proven to work, others have led to the loss of SEO performance to many people. Therefore, you must be careful when choosing a strategy to use. Here are four key SEO strategies that you need in 2018 to enhance your online marketing performance.
- Effective content marketing
The importance of content in any SEO work cannot be overemphasized. On the one hand, Google and other leading search engines have in the recent past been asking site owners to ensure that they have the right content on their sites. The search engines have been concerned with the influx of small websites that contain poorly written content. Thus, in their bid to help provide value for internet users, the search engines are now piling pressure on website owners to ensure that they have content that is useful and relevant to their audiences.
On the other hand, having the right content on your site can translate into an increase in the number of visitor and conversion rates. When people find that your site has meaningful content, they will share it with members of their networks. It is because of these reasons that you should concentrate on getting the right content on your site always. In 2018, for you to make a difference in your online marketing performance, you must invest in well-researched and written content.
- User experience
Many experts now agree that user experience, or simple UX, is growing in importance. In some cases, UX is the game changer because it determines how users evaluate a site. Primarily UX refers to how convenient a site is to its audience. There are many things that people use to evaluate a website. For example, users nowadays like a site that loads its content within 3 seconds, according to Google. If someone opens a page on your site and realizes that the contents do not load fast enough, the person is likely to move on to the next page or even website. Also, the appearance of your site and the kind of font you use are important things that determine its level of UX.
In 2018, you stand a better chance of performing well in your SEO metrics if you invest a lot of resources in improving the UX level of your site. You can start by first measuring how well your clients evaluate your site and then implementing specific strategies to address your weaknesses.
- Social media presence
Google and other leading search engines have not said that they use social media presence to rank pages. Therefore, it is not correct to say that if you maintain your social media presence, then the search engines will favor your site. However, it is worth mentioning at this stage that there are several ways in which your social media presence is linked to your overall online performance. If you search for any term on any search engine, the chances are that you will get some results that are based on the activities of the entity behind the term on social media platforms. In other words, what you do on social media may still pop up if someone else conducts a simple search on you on conventional engines. It is because of this complicated relationship between social media and search engines in general that you need to mind your strategy on social media platforms. Ideally, you must invest in building and maintain a prominent presence on social media. You can then engage your fans on the platforms as a way of increasing traffic to your site.
- Using long-tail keywords
The way that people conduct their searches online is changing dramatically. For example, the rise of voice search means that people are using complete and long sentences to search for things online. Thus, you must reexamine the way you use keywords if you are to match these changes. One crucial way of matching the changes is by using long-tail keywords. Such keywords are suitable because they reflect the way people type or speak their queries when they are looking for specific things online. Besides, you stand to benefit from using long-tail keywords over time because doing so will help you build the most appropriate content for your website.
In summary, you can dramatically improve your SEO performance in 2018 by adopting these four strategies. You need to address the UX issues on your site for you to retain your visitors. Also, you must publish relevant content for your users. Additionally, you should consider using long-tail keywords and maintain an active social media presence as some of the ways of improving your SEO performance.