The ICO market is currently in its growing phase, and each day there are talks about the latest news that revolves around the crypto industry.
It is essential for you to create a marketing strategy for your ICO; the steps you take before launching it can be vital in the overall success of your project.
ICOs that have been successful are entirely relied on having a comprehensive and well-planned marketing strategy.
Last year, 435 successful ICO projects were managing to raise an average of $12.7 million. ICOs increased 40 fold last year while having raised just $96.3 million in 2016.
As ICOs are starting to grow, each day more companies are appreciating the value of ICO as a fundraising tool.
You may also take into consideration that not all ICOs have tasted success; in 2017, 48% of ICOs were deemed to be successful.
In this article, we’ll discuss the ICO marketing strategies and ways to promote your project
What exactly is an ICO?
Initial Coin Offering or an ICO is a process of raising funds either for a startup or a new idea. The process involves creating their tokens and distributing it online.
In comparison with the traditional method of raising funds, this new and innovative crowdfunding source enables startups for an early seed investment.
Unlike the traditional equity, buying a token does not authorize you to hold shares of the company. Every single token is unique; thus you must take enough time researching the white papers for more information about Blockchain projects.
Marketing an ICO:
Create a community with a whitelist
Every successful whitelisting campaign creates a community of members that are interested in your project. Creating whitelist assists in engagement builds an email list, creates awareness and imperativeness around your ICO.
Search Engine Optimization and Guest Blogging
SEO is an essential element that will help you in reaching your target user base. It enables you to enhance the long-term growth of your ICO.
Although SEO is a bit time consuming, but they still are the most important resource for any business website. If you have quality content, your site can be visible in Google search results and soon appear in front of your target audience.
Listing the project on ICO listing sites and Calendars
Before making an investment, investors research to know the best ICO listing sites that they can participate in.
An ICO calendar provides a list of upcoming and current ICOs. For the investors and community to learn about your ICO, it is necessary for you to submit your project ICO in an ICO calendar.
Here are a few things you need to get in order to get listed on an ICO Calendar:
- Project Name
- Token Details
- ICO website
- Roles of people involved with the project.
Social Media Platforms
The two most important aspects of marking success for your ICO are Social Media Management and cryptocurrency community management. There are a plethora of online channels that can help you in promoting ICOs, but only a few of those are free.
Here are few platforms to market your ICO:
Facebook: Although you cannot advertise your ICOs directly on this platform, some groups are open for crypto-related discussions.
Quora: Quora is a valuable site to help you find the most relevant pieces of information on cryptocurrencies.
Youtube: Numerous channels allow you to publish promotional and informative videos about your ICO.
Bitcointalk.org: This place is an ideal place for you to a perfect place for you to market your ICO. The announcements that take place on this website are typically one-pager that include:
- Easy to understand the overview of tokens
- Details of sales
- Team Members & Members
- Detail of tokens
ICOs are gaining immense popularity and are now on the verge of becoming a multi-billion-dollar industry; with more growth predicted for the next year.
We’ve listed some of the most useful and successful ICO marketing strategies, if there’s something you’d like to share with us regards to this article, drop those in the comments section.